Golf pro shops are an essential part of any golf course, and it is crucial to find ways to increase revenue. One way to achieve this is by embracing online retailing. Online retailing offers golf pro shops the opportunity to reach a wider audience beyond just visitors to the golf course. This means that golf enthusiasts can purchase your branded course gear and other golf equipment and accessories from the comfort of their homes.
Let's suppose someone from another state wants to buy a branded hat and jacket from your course's pro shop as a gift for one of your regular customers. Or, what if one of your semi-regulars wants to purchase a product from the pro shop, but just didn't have time after their round. What are their options? For most golf courses, the only option is to purchase in store. This limits your course's ability to generate incremental revenue. There is certainly a demand and with an online store, you can meet that demand anytime, anywhere.
Trillions of dollars are spent online and through e-commerce channels every year. Revenue generating opportunities exist beyond branded golf gear, think - golf balls, gloves, shoes and the like. Billions are spent on golf related products through companies like Amazon, Dick's Sporting Goods and Golf Galaxy. Having an online store evens the playing field when you're competing with the Big Guys. Our surveys found that a majority of golfers would prefer to support their local course versus the above mentioned companies. However, when asked why they don't buy gear from their local courses, the number one reason was that "the course did not have an online store and I didn't have time to shop before or after my round".
To grow revenue through online retailing, golf pro shops need to establish an online presence through an e-commerce website. The online store, which is different than your course website or tee time booking software, should be user-friendly and easy to navigate, with clear product descriptions and prices.
With e-commerce platforms and the other technology and services available today, creating an online e-commerce store for your golf course pro shop is easier and more affordable than ever. Many platforms do not require coding or web design experience. Most platforms are secure and provide a seamless checkout process. Once the order is received, you just have to put the items in a box and ship them, easy! There are also a number of ways to promote online pro shop sales once you're up and running. Offering discounts, promotions, and free shipping can attract more customers and increase revenue.
In conclusion, online retailing and e-commerce is a powerful tool for golf pro shops to increase revenue. By establishing an online presence, providing a user-friendly website, and ensuring a seamless checkout process, golf pro shops can attract a wider audience and boost revenue.
Contact us to learn more about how we help golf course pro shops drive more online revenue.
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